Here’s Your Guide to Thriving in the Post-Pandemic Economy

In the wake of the COVID-19 pandemic, the restaurant industry now stands at a crossroads. "The Ultimate Guide to Restaurant Marketing in a Post-Covid Work-from-Home World" is an essential marketing companion for small, local, independent restaurant owners determined to thrive in the new post-pandemic economy.

This book doesn't just reheat old leftover strategies; it offers a fresh, gourmet approach tailored to the unique challenges and opportunities of the current economic landscape.

From the impact of COVID-19 and the shift towards remote work to the unprecedented reliance on takeout, this book is packed with insightful analysis, actionable strategies, and real-world guidance. Learn how to adopt a recession-proof mindset, focus on delivering unparalleled value, and break into the minds and hearts of your customers like never before.

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Here's What's in the Book:

Section 1: Let’s Preheat the Oven

Dive into the "why" behind the current dining dilemma, understanding the pivotal shifts caused by COVID-19 and remote work, setting the stage for a marketing revolution.

• Chapter 1 - Introduction & Welcome
• Chapter 2 - The Cooking Crisis: Why We Depend on Restaurants Now More than Ever
• Chapter 3 - Why Covid-19 & WFH Changed the Game for Business

Section 2: One Virus Changed Our World Forever

Explore the profound impact of the pandemic on the restaurant industry, uncovering the challenges and opportunities in a work-from-home (WFH) world.

• Chapter 4 - How “We the People” Failed “You the Restaurant Owner” During COVID-19
• Chapter 5 - Work From Home Goes From Temporary Fix to Permanent Fixture 
• Chapter 6 - The Takeout Takeover: Why Convenience is Now King
• Chapter 7 - How Remote Work Impacts Small Restaurants and how to fight back

Section 3: Empty Plates, Fat Wallets

Adopt strategies for winning in the post-pandemic economy, focusing on resilience, the importance of value over price, and the pitfalls of mediocrity.

• Chapter 8 - The Resilient Restauranteur: Adopting a Recession-Proof Mindset 
• Chapter 9 - Why You Should Focus on Value, Not Price
• Chapter 10 - Mediocrity is a Luxury You Can’t Afford

Section 4: Break Into the Minds of Your Customers & Steal Their Hearts

Master the art of customer engagement by developing buyer personas, capturing attention in an attention-deficit world, and understanding the customer journey.

• Chapter 11 - Finding the perfect diner with buyer personas
• Chapter 12 - Why Attention is the New Currency
• Chapter 13 - Understanding The 3 Phases of a Customer Journey

Section 5: Why Marketing is Critical in a Post-COVID, Work-From-Home World

Learn why traditional word-of-mouth has lost its edge, the non-negotiable need for a digital presence, and how to leverage email marketing and paid advertising to skyrocket your business.

• Chapter 14 - Why word of mouth doesn’t work in a WFH world
• Chapter 15 - Why You Must Have a Website
• Chapter 16 - Email Marketing (greatest marketing asset)
• Chapter 17 - An Overview of Paid Advertising

Section 6: Final Thoughts and Contact Information

We’ll conclude with insightful reflections and ways to stay connected for ongoing support and inspiration.

Bonus Chapter: Beyond the Menu

Discover innovative strategies to generate additional revenue streams and truly make your restaurant stand out from the competition.

Grab your copy today!